What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that a key factor?


What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?
Why is this story more about change management than software implementation?
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Question

What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that a key factor?

Question

What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?

Question

Why is this story more about change management than software implementation

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