You have been hired to construct a Health Promotion Program Plan that will apply the steps of
Health Education Program planning process as outlined in the text for this course. You are
competing for a grant up to $15,000 from a funder that will determine if your plan is worthy of
Your first steps in completing the health education planning process are:
• Develop a company name; this will be used throughout the project when identifying who will be implementing the project (i.e. The Healthy Kids Coalition versus us, we,
• Select a health problem upon which to base the project. • All professional writing should be in the third person using your company name (or a
different fictitious company name) such as ‘The Healthy Kids Coalition, Inc.’, ‘health
educators will’ or ‘the health promotion team at The Healthy Kids Coalition, Inc.’,
• Over the subsequent weeks, you will complete the basic steps to create, design, implement, and evaluate a health promotion program. The final project will be
submitted as one document during the final weeks of the course.
Format: The citation and reference style to be used is the American Psychological Association
(APA). The complete plan must be approximately 20 pages or less, not including the appendices.
Appendices should consist of additional information such as budget and implementation
overview mode. It must include a brief description of the proposed project, including the
focus area to be addressed, the proposed services, the impact and benefits of the program
and expected number of individuals to be served. The Executive Summary is typically the
last portion of the program plan written.
to justify WHY your program is needed, and why the reader and/or funding source
should care/give you money.
• Identify the health problem in broad terms backing it up with international, national, state, and local data (e.g. incidence/prevalence rates). Include the economic cost &
consequences of the problem; Communicate the extent/severity of the problem.
• Narrow the health problem by showing its relationship to the targeted population, including target population specific data such as unique characteristics of your target
population that interact with the health issue, and/or make the population particularly
vulnerable to the chosen health problem. In other words, tell me who your target
population is and why they were specifically chosen for this intervention (e.g. why
the health problem and/or health behaviors are especially bad in this population; why
is this pop especially vulnerable to this health problem; etc.)
• What behavior(s) or social/environmental factors contribute to this health problem? Which behavior(s) and/or factors, which contribute to the above health problem, will
you target in your intervention? Why did you select this/these as the focus (i.e.
address importance and changeability)?
• State a proposed solution to the problem. Include the name and purpose of the proposed health promotion program and provide a general overview of the program.
• State why the program will be successful.
relate to your topic and/or audience?
• Identify which behavior change theorie(s) and/or theoretical constructs your program will employ
• Cite examples of other successful programs related to your topic and audience that have used a similar planning process and similar behavior change theories/constructs.
Include any lessons learned or implications for programming from previous
programs. Also consider what factors must be taken into account for an intervention
to be successful.
for format and example
B. Program Goals and Objectives – Refer to the McKenzie text (chapter 6) or exaples posted on D2L for the format and examples of writing goals and objectives
• You need at least ONE goal • You need at least EIGHT objectives one of each type
a. Process; b. Impact – learning- awareness; c. Impact – learning – knowledge; d. Impact – learning – attitude; e. Impact – learning – skills; f. Impact – behavioral; g. Impact – environmental; h. Outcome
• You need to justify/support EACH objective with research/literature
C. Implementation Plans – You need to tell me EXACTLY what you are going to do. I need to be able to pick up your paper & carry out your program based on what you have
written on the page.
• Possible intervention strategies/components/activities to include in your description (see chapter 8, p 193-212):
a. Health communication strategies b. Health education strategies (there are 51 possibilities listed in the
c. Health policy/enforcement strategies d. Environmental change strategies e. Health-related community service strategies f. Community mobilization strategies g. “Other” strategies
• Your program MUST contain at least THREE separate components/strategies!!!
• You need the implementation described in detail in the text, as well as in a quick reference chart (AKA: Detailed Implementation Plan) as an appendix.
• Refer to Program Plan examples posted on D2L for how this should be written
D. Program Timeline – This is a timeline, from initial idea of program, through needs assessment, the planning process, the implementation process, and the evaluation
process; This gives me actual dates (or at least months) in which each element of the
program planning, implementation, & evaluation process will occur.
Refer to the McKenzie text (Chapter 12) for example formats; also see Program Plan examples posted on D2L
E. Resources Needed – You need to detail what EXACT resources will be needed to plan, implement, and evaluate your program. Should include what personnel, curriculum and
other instructional resources, space, equipment, supplies, and financial resources are
required for your program. This should read like a grocery list with quantity, item, and
what the item will be used for and come from.
• Refer to the McKenzie text (Chapter 10) for example listing of resources needed; Refer to Program Plan examples posted on D2L for how this should
F. Budget Outline – Items listed in budget must be tied directly to a specific goal and/or objective. You need to describe the budget in words (e.g. a budget narrative) within the
text of the paper as well as create a line-item budget as an appendix.
Refer to the McKenzie text (Chapter 10), Program Plan examples posted on D2L, or real-life budget spreadsheets posted in ‘Powerpoints & Reading Materials’
folder on D2L for example format
what extent the program objectives have been met, and (2) What impact has been made
or what behavior change was made.
• Using Capacity for Health’s Evaluation Plan Template, develop an Evaluation Plan following the sections below:
A. Introduction: A brief description of why and what you are evaluating. B. Program Description: A few paragraphs about your program to set the context for
C. Evaluation Activities-“Who, What, Why, and How”: All the details of your planned evaluation.
D. Using Evaluation Results: A description of how you will use the evaluation to improve the program.
E. Work plan: A chart of concrete evaluation activities, person(s) responsible, and timeframes.
F. Appendix: Supporting documents.
****Refer to the more detailed descriptions of each of the above sections in the Evaluation
Plan Template to help guide you.***
advertising the program, brochure or other materials associated with or distributed during
your program, a lesson plan, etc.
ToolBox for info about Logic Models and examples. UW-Extension also has some good
logic model templates & examples
evaluation chart, artifact, logic model, etc.
This is only a suggested outline. Your program may need additional sections or need to be longer
and more detailed in certain areas. Please feel free to add to this outline to best develop your
final presentation of your program.
Program Plan is worth a total of 200 points
• ¼ point deduction for EACH grammatical, typographical, formatting, and/or APA error!!!
• 10 point deduction for EACH quotation
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