This essay asks you to carefully consider a full-color magazine ad in order to determine how it successfully reaches its target audience. To reach that goal, you’ll need to discuss whom the ad is targeting; what the advertiser is promising–literally and implicitly; what assumptions the advertiser is making; and what, if any, logical fallacies are present in the ad. Relating concepts from Schudson’s article to your ad is also a good idea. Ultimately, your thesis will address how your ad successfully reaches its target audience.
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