One of the most common and important uses of technical communication is writing instructions that provide directions for carrying out a procedure or performing a task. Effective instructions commonly include multimedia elements (such as pictures, diagrams, and flowcharts) that illustrate and clarify the text. Writing effective instructions informs the audience of a process in an unambiguous, understandable, complete, consistent, and efficient fashion.
In any kind of communication, it is important to understand your audience and their needs. Often, the same information or set of instructions can be tailored to meet the needs of different audiences. Performing an audience analysis helps you create documents that communicate clearly and effectively to the specific audience you are trying to reach. Audience analyses vary widely in depth and complexity. The complexity of your analysis will depend on the information you seek and the way you plan to apply it.
For this task, you will be presented with a scenario that requires audience analyses in order to write procedural instructions.
Your team at work is implementing a new IT process. This process is based on the implementation of software source control for your organization’s development teams. This process will guide a developer in creating a new repository on a code hosting platform. In turn, this enables your company to significantly increase the quantity of products produced while still maintaining a high level of product quality.
You will present this process to three different audiences:
You and your team are presenting the new IT process at an international conference overseas in English. Attendees are professionals with varying levels of technical proficiency in your field and are excited to understand the process so that they can consider it for implementation in their respective organizations.
An associate of yours teaches information technology at an online university. You have discussed your new process with her, and she has asked you to develop a webinar for her students to share the details of your process. Your presentation will expand a lesson the class recently covered.
Your manager has asked you to present the new process to your department. Several process changes in the past were unsuccessful, and key members of the department are resistant to adopting the new process.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. Use the Turnitin Originality Report available in Taskstream as a guide for this measure of originality.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Describe the target audience in each of the three examples by addressing each of the following attributes:
• familiarity with the topic
• cultural background
B. Describe how you would modify a presentation used for the audience from Audience 1 to present to the audience in Audience 2. Include each of the following points in your description:
• level of detail
• use of professional jargon
• vocabulary level
• use of visuals
• use of humor
C. Write step-by-step instructions to help your colleagues in Audience 3 implement a specific subset of the process. Include eachof the following components:
• prerequisite steps
• key steps
• multimedia elements to help the audience complete the task (e.g., screen shots, workflow diagrams, pictures)
D. Acknowledge sources, using APA-formatted in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
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