Select a consumer who can give you insights on one of the following issues.

Read : https://www.dropbox.com/s/puf9283aoiue5k7/RC2%20-%20JCM%202015%20Wansink%20%28inside%20sources%29.pdf?dl=0

Select a consumer who can give you insights on one of the following issues.

How have your leisure pursuits and hobbies been affected by the pandemic?
What are the motivational roots of your hair colouring decisions?
Note: The interviewee should not be a classmate in ADM3321.

C. Using the structured interview guide for the issue selected, have a conversation with the interviewee to learn more about the person’s thoughts, feelings, and actions as well as the contextual factors that surrounded their decisions. Answers to the qualitative questions are most likely to generate insights, so be sure to probe with follow-up questions to understand the nuances of the person’s experience. The interview should last 20-30 minutes.

Rubric is attached.

Submit a brief on Brightspace Assignments (no more than two single-spaced pages) that addresses the following:

Reflection on preparation: Before you do the interview, read the interview guide thoroughly. Briefly express what question(s) you are most interested in asking and explain why. (1 point)
Profile the source: Describe the interviewee to give a better sense of the person. You may include demographic information, activities and interests, for example. However, DO NOT identify the person by name. You may invent a pseudonym (a fake name, like Clark Kent or Sheldon J. Plankton). (1 point)
Report key findings: Summarize the main findings and insights generated by the interview. Don’t just restate the specific ideas, also add your interpretations of the “big picture” of how the ideas fit together. Do NOT include a transcript of your interview. (3 points)
Research insights: What was the “most valuable insight” you learned? Did you discover anything that went beyond your pre-existing beliefs or knowledge? (2 points)
Implications for industry: Given what you learned, are there any implications for the marketing mix (4Ps) for companies in that industry? (2 points)
Post-interview reflections: In hindsight, is there a question you wished you had asked? What might you do differently going forward (if you were conducting more interviews)? (1 point)
Leisure pursuit interview guide: https://uottawa-my.sharepoint.com/personal/mulvey_uottawa_ca/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fmulvey%5Fuottawa%5Fca%2FDocuments%2FTEACH%2FADM3321%2FRC%202a%20%2D%20Leisure%20Pursuits%20and%20Hobbies%20Interview%20Guide%2Epdf&parent=%2Fpersonal%2Fmulvey%5Fuottawa%5Fca%2FDocuments%2FTEACH%2FADM3321&originalPath=aHR0cHM6Ly91b3R0YXdhLW15LnNoYXJlcG9pbnQuY29tL3BlcnNvbmFsL211bHZleV91b3R0YXdhX2NhL19sYXlvdXRzLzE1L2d1ZXN0YWNjZXNzLmFzcHg%5FZG9jaWQ9MDgxMGNlZDg4NzEzNjQwNjNhMDA1ZjkwYjMwZjkzNjJhJmF1dGhrZXk9QWIyeGpWek1hS3A4OHJNTDRiQ2w0WWcmcnRpbWU9YnQ3SUhBMk0yVWc

Read : https://www.dropbox.com/s/puf9283aoiue5k7/RC2%20-%20JCM%202015%20Wansink%20%28inside%20sources%29.pdf?dl=0

Select a consumer who can give you insights on one of the following issues.

How have your leisure pursuits and hobbies been affected by the pandemic?
What are the motivational roots of your hair colouring decisions?
Note: The interviewee should not be a classmate in ADM3321.

C. Using the structured interview guide for the issue selected, have a conversation with the interviewee to learn more about the person’s thoughts, feelings, and actions as well as the contextual factors that surrounded their decisions. Answers to the qualitative questions are most likely to generate insights, so be sure to probe with follow-up questions to understand the nuances of the person’s experience. The interview should last 20-30 minutes.

Rubric is attached.

Submit a brief on Brightspace Assignments (no more than two single-spaced pages) that addresses the following:

Reflection on preparation: Before you do the interview, read the interview guide thoroughly. Briefly express what question(s) you are most interested in asking and explain why. (1 point)
Profile the source: Describe the interviewee to give a better sense of the person. You may include demographic information, activities and interests, for example. However, DO NOT identify the person by name. You may invent a pseudonym (a fake name, like Clark Kent or Sheldon J. Plankton). (1 point)
Report key findings: Summarize the main findings and insights generated by the interview. Don’t just restate the specific ideas, also add your interpretations of the “big picture” of how the ideas fit together. Do NOT include a transcript of your interview. (3 points)
Research insights: What was the “most valuable insight” you learned? Did you discover anything that went beyond your pre-existing beliefs or knowledge? (2 points)
Implications for industry: Given what you learned, are there any implications for the marketing mix (4Ps) for companies in that industry? (2 points)
Post-interview reflections: In hindsight, is there a question you wished you had asked? What might you do differently going forward (if you were conducting more interviews)? (1 point)
Leisure pursuit interview guide: https://uottawa-my.sharepoint.com/personal/mulvey_uottawa_ca/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fmulvey%5Fuottawa%5Fca%2FDocuments%2FTEACH%2FADM3321%2FRC%202a%20%2D%20Leisure%20Pursuits%20and%20Hobbies%20Interview%20Guide%2Epdf&parent=%2Fpersonal%2Fmulvey%5Fuottawa%5Fca%2FDocuments%2FTEACH%2FADM3321&originalPath=aHR0cHM6Ly91b3R0YXdhLW15LnNoYXJlcG9pbnQuY29tL3BlcnNvbmFsL211bHZleV91b3R0YXdhX2NhL19sYXlvdXRzLzE1L2d1ZXN0YWNjZXNzLmFzcHg%5FZG9jaWQ9MDgxMGNlZDg4NzEzNjQwNjNhMDA1ZjkwYjMwZjkzNjJhJmF1dGhrZXk9QWIyeGpWek1hS3A4OHJNTDRiQ2w0WWcmcnRpbWU9YnQ3SUhBMk0yVWc

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Benefits of our college essay writing service

  • 80+ disciplines

    Buy an essay in any subject you find difficult—we’ll have a specialist in it ready

  • 4-hour deadlines

    Ask for help with your most urgent short tasks—we can complete them in 4 hours!

  • Free revision

    Get your paper revised for free if it doesn’t meet your instructions.

  • 24/7 support

    Contact us anytime if you need help with your essay

  • Custom formatting

    APA, MLA, Chicago—we can use any formatting style you need.

  • Plagiarism check

    Get a paper that’s fully original and checked for plagiarism

What the numbers say?

  • 527
    writers active
  • 9.5 out of 10
    current average quality score
  • 98.40%
    of orders delivered on time
error: