Research Methods in Tourism, Hospitality & Events

Presentation – PPT Slides / Weighing: 10%

  1. Name / topic / Problem statement / RQs
  2. Research design
  3. Data collection methods
  4. Sample selection and size
  5. Data analysis techniques
  6. Ethical considerations
  7. Conclusion – Next stage of work if report approved by receptor
  8. Q & A

Assignment 2 – Research Project Report Guide (HTHD2 1908A) (2,000 words, Diet: 10% PPT and 40% Report)

Chapter Assessment Criteria Area Possible allocated marks Remark
Executive summary 5 5% of total word count. Highlight on research design, data collection methods, sample selection and size, data analysis technique and ethical consideration. Written last.
1 Introduction – Topic / Problem statement/ Research questions 5 Introduction – Thank the receptor for the PPT presentation and feedback. Introduce your content is this report.
2 Research Design 15 Core functions: Applied social science (Tourism research)Information needs: Descriptive, exploratory, evaluativeMethodology: Qualitative, Quantitative or mixed (hybrid)If mixed methodology, Why?
3 Data Collection Methods 15 Options: Quantitative: Survey, quantitative observation, longitudinal study, quantitative case study.Choice: Quantitative: E-survey (E-survey, intercept on-site survey, household survey etc)Options: Qualitative: In-depth interview, focus group discussion, qualitative observation, case studyChoice: Qualitative: In-depth interview.If E-survey and in-depth interview, Why? – Advantages of methods
4 Sample Selection & size 15 E-Survey: Respondents criteria, and sample size of 300. Random samplingIn-depth interview: Respondent criteria, and sample size of 3. Purposive sampling.Why: Advantages of sample selection and size. Target population and sample size for generalisation.
5 Data Analysis Techniques 15 E-survey – Descriptive and/or inferential statistical data analysis / Software like excel spread sheet, google doc, survey monkey, SPSS etc.In-depth interview: Recording, transcript and thematic analysisWhy: Advantages of techniques
6 Ethical considerations 10 Ethical considerations in in-depth interviewEthical considerations in E-survey.
7 Conclusion 5 Next stage of research work
Reference/Appendices 5 Books, tourism research articles.
Academic Skill/Reader Orientation 10 Spelling, grammar, syntax and orientation to receptor
Total 100
Report page breaks:

Executive summary

MDIS Cover page

Student‘s declaration form

Table of contents

ReferenceIntroduction to conclusion (word count)TG/Assgn2/Sep19/V1

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