Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.
Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
or
Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Use correct English, spelling, and grammar. Sources must be cited in APA format. You must use the template provided.
Click on the icon below to download the template. Use this to complete your assignment.
Download DOC–SP180 Audience docx.
Part 1: Audience Analysis (DUE MODULE 5)
Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.
Re-read Chapter 11 from your online textbook and the Six Minutes blog posts by Andrew Dlugan to help you understand more fully what is required in your analysis.
Complete the provided template based on your analysis.
Audience Demographics: complete both columns at least half of the criteria.
Audience Attitudes: complete both columns for the one criterion.
Audience Expectations: complete both columns at least half of the criteria.
Part 2: Persuasive Speech Outline (Using Monroe’s Motivated Sequence) – The outline is due in Module 5. The speech itself is due Module 7
Create a complete preparation outline using the template provided, using the five steps of Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization and Action) in order in your outline.
Re-read the information in the Module 6 Lecture Notes to help you understand more fully what Monroe’s Motivated Sequence is and how to use it. (Be sure to watch both videos, too.)
Use full sentences throughout your outline.
Your Supporting Materials should have a full sentence each, plus an APA-formatted in-text citation for each. (See Purdue’s Online Writing Lab article In-Text Citations: The Basics for assistance.)
If you use phrases or sentences word-for-word from one of your sources, you must put quotation marks around the words and also provide an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
If you paraphrase material from a source, you will still need to include an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
All sources that you cite in your outline should have a corresponding entry on your Reference page. (See Purdue’s Online Writing Lab article Reference List: Basic Rules for assistance.)
Length/Formatting Instructions
Length 300 Words
Font 12 point, Calibri Font, no more than 1″ margins
Program/File Type Submit in Word
Referencing system APA referencing system is necessary in assignments, especially material copied from the Internet.For examples of correct citations, visit the following links:http://owl.english.purdue.edu/owl/resource/560/01/
File Name
Outline + Audience Analysis for Persuasive Speech Grading Rubric
Your work will be evaluated on the following criteria:
CATEGORY Expert Proficient Apprentice Novice
Audience Analysis: Brief Description of Audience (5 points) 5 points
Clear and specific overall description of audience in 20 or fewer words. 4 points
Clear and specific overall description of audience in 21 or more words. 3 points
Overall audience description needs more clarity. 0 points
No audience description included.
Audience Analysis: Audience Demographics (10 points) 10 Points
For five or more of the demographic criteria, audience is described clearly AND a clear and specific explanation of how to tailor the content to this audience based on the criteria is included. 8 Points
For five or more of the demographic criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity. 7 Points
For three or four or more of the demographic criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity. 0 points
Two or fewer demographic criteria are included.
Audience Analysis: Audience Attitudes (10 points) 10 Points
For the one audience attitude criterion, audience is described using one of the provided terms AND a clear and specific explanation of how to tailor the content to this audience based on the criterion is included. 8 Points
For the one audience attitude criterion, audience is described using one of the provided terms AND an explanation of how to tailor the content to this audience based on the criterion is included, but could use more specificity or clarity. 3 Points
For the one audience attitude criterion, audience is described using one of the provided terms. The explanation of how to tailor the content to this audience based on the criterion missing. 0 points
No audience attitude information is included.
Audience Analysis: Audience Expectations (10 points) 10 points
For three or more of the audience expectation criteria, audience is described clearly AND a clear and specific explanation of how to tailor the content to this audience based on the criteria is included. 8 points
For three or more of the audience expectation criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity. 7 points
For two of the audience expectation criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity. 0 points
One or zero audience expectation criteria are included.
Outline: Introduction (Attention) (10 points) 10 points
Barbara Nixon posted on Jan 5, 2021 6:42 PM
•
Edited
Where do I find the directions for the Audience Analysis and Speech Outline?
For this course, do I have to create an informative or a persuasive speech?
The assignments in this course require you to persuade your audience to agree with your viewpoint, not just provide information on a topic.
Do I have to use the template you provided for the Audience Analysis and Speech Outline?
Yes. Submissions that do not use the template will be graded as a zero. You’ll find this template a great resource for ensuring you understand the assignment requirements and easy to use.
What is the purpose of the outline?
The outline will help you organize your material for your speech. And if you’re off track, the feedback you receive from me will help you earn a higher grade on your completed speech (Assignment 7).
What is the purpose of the audience analysis?
The more you know about your audience, the better you can tailor your speech to potentially persuade them. For help on analyzing your audience, see Chapter 11 in your online textbook as well as the information on audience analysis in the Module 3 “Lecture” materials under the topic Audience Analysis
Can I pick any topic I want?
Yes, as long as it fits one of the two scenarios in the assignment description.
How should I organize my persuasive outline and speech?
You will use the five steps in Monroe’s Motivated Sequence to organize this outline and speech. Speeches not conforming to this sequence will earn a zero, and you’ll have one opportunity for revision.
Your textbook has a short section on Monroe’s Motivated Sequence in Chapter 22, as well as a sample speech script in Appendix A.
See Module 6 “Lecture,” under the topic Using Monroe’s Motivated Sequence in a Persuasive Speech:
How many sources do I need for this outline and speech?
Two to four sources are enough. You can use one source for more than one of your supporting points.
What if I don’t need to do any research because I know so much about this topic?
Research outside your own personal experience is required in college courses, including this one. Outlines and speeches that are submitted with no sources cited in the body of the assignment or on a reference page earn zero points for the assignment.
It’s been forever since I had to write an assignment. How can I make sure I don’t plagiarize?
In brief, tell me where you got your information from, both in the body of your speech outline and on your reference page.
Use quotation marks if you choose to use the exact words of a source rather than putting the information into your own words.
Make sure that every source mentioned in your speech appears in the reference page, and that every source in your list of references appears in your speech.
For more tips on how to avoid plagiarizing, visit the Ashworth College Learning Resource Center
Do I just put a list of the URLs that I used at the end of my assignment to show what sources I used?
No. You will need to briefly cite your sources in your speech outline, and also provide a list of the sources you used at the end on a References page.
For a reminder on how to cite sources,
How will this assignment be graded?
See the rubric with grading criteria on the last page of the assignment directions.
References;
Duarte, Inc. (n.d.). Seven Questions to Knowing Your Audience. Retrieved from https://www.duarte.com/wp-content/uploads/Duarte-Audience-Needs-Map.pdf
GOOD Magazine. (2016, March 14). If The World Were 100 People [Video file]. Retrieved from https://ed.ted.com/featured/5rhHgDwh#watch
Video length: 2:27 CC not needed, as all words are embedded in video, and nothing is spoken
Nixon, B. (2018, December 26). Public Speaking Tips. Retrieved from https://www.slideshare.net/bnixon/public-speaking-tips-126757027
Thompson, S. (2018, January 05). Guide to Choosing a Successful Speech Topic. Retrieved from https://virtualspeech.com/blog/guide-choosing-successful-speech-topic
Virginia Tech University Libraries. (2018, August 8). Getting Started with Academic Research: Developing a Topic. Retrieved from https://guides.lib.vt.edu/gettingstarted
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