MGMT TED TalkReflection
For this assignment, you will be writing a reflection transcript for a TED Talk style of video presentation. TED Talks are influential videos from expert speakers on education, bu. TED TALK style of video presentation transcript. TED Talks are influential videos from expert speakers on education, business, science, technology – you name it! TED Talks are to stir your curiosity. TED Talks come in a variety of lengths. For this assignment, you will create a video transcript at least 3 to 5 minutes.
Choose the topic of your video transcript around how your perception of what marketing entailed did or did not change from this course. These videos are to seek a deeper understanding of the wonderful world of marketing. Let us build our MGMT community of “curious souls to engage with ideas and each other” as TED puts it. Together we make great ideas accessible and spark conversation! Try to connect the theory to practice, if possible. Based on your experience, you can perhaps share with us some practical solutions from working life reflecting the theoretical framework(s) and marketing processes described in the course text.
MGMT Marketing Plan Submission
Monitoring Control Measures: Throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. Now you will outline the control measures necessary to monitor the progress.
Complete Your Plan and Review: You should now have a complete draft of your marketing plan in Week 1. Thoroughly review your draft sections of your plan and make any revisions as necessary.
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.
AVIA Research Paper Submission
For your approved topic submitted in Week 2 Abstract, research and write a 12 to 15-page (including cover page and references), double-spaced research paper in APA format, using the rubric as a guide. Identify current issues, regulations, and practices, and address related legal considerations on your chosen topic, using proper legal terminology throughout. You must cite at least 5 references, one of which can be our textbook, if applicable.
HUMN Research Paper Submission
For your approved outline submitted in Week 6, research a controversial ethical issue and submit a detailed research paper (at least 8-10 pages) that summarizes the issue in an attempt to inspire discussion. Double-spaced research paper in APA format, using the rubric as a guide.
Research Topic 20: News Media Political Bias.
Presentation Issue/Question: Is political bias in the news an ethical violation of professional journalistic standards?
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