Mission statements answer the question, “What is our reason for being?” Here are the mission statements for three companies, drawn from their websites:
Hilton: “To be the preeminent global hospitality company—the first choice of guests, team members, and owners alike.”
Facebook: “To give people the power to share and make the world more open and connected.”
Patagonia: “Build the best product, cause no unnecessary harm [and] use business to inspire and implement solutions to the environmental crisis.”
Answer: Do you think any of these mission statements could be adapted to different companies offering different products or services? Give an example.
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