This is an individual project where you will develop a comprehensive marketing plan for ‘business to consumer’, tangible product for an existing Fortune 500 company. We will use Appendix One in our text as our guide for your Marketing Plan.
Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include: Datamonitor, Hoovers, Mergent, IBIS World – from our library databases.
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