APA formatting is required along with a cover page and a resource page which is not included in the final page count.
The final paper should be approximately 10-12 pages.
It should consist of the information from your milestone papers along with information from our discussion board postings.
Feedback from the Milestone papers must be incorporated
All key components of a marketing plan must be represented.
Table of Contents
Company Overview/Executive Summary
New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision and core values?
Competitor Analysis and Identifiable Gaps
Target Market Determination
The use of e-commerce and social media
The marketing mix
The promotional mix
Consumer buying behavior
The impact of the pandemic on the company’s approach to sales and marketing
Product Lifecycle including the graph
Measurements of success, metrics
This is the final of the three milestone papers that will lead you to, and be part of, your final paper.
Using the approved company and product/service, you will answer the following questions:
Define the 4 Ps for your product/service.
How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?
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