MARKET RESEARCH AND ANALYSIS (3-4 pages) : Definition of Your Relevant Market and Customer Overview /Market Size and Trends /Buyer Demographics and Buyer Behavior /Market Segmentation and Targeting /Competition and Competitive Edges /Estimated Market Share and Sales Figures / Ongoing Market Evaluation
THE MARKETING PLAN (1-2 pages) Overall Marketing Strategy /Pricing /The Selling Cycle /Sales Tactics, Advertising, Sales Promotions, Publicity /Customer Service, Warranty/Guarantee Policies /Distribution
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