Management of Continuum Care Services

Discussion 10: Marketing Strategies

Scenario: Your boss has recently been elected county supervisor. She campaigned on the platform of creating a seamless system of long-term care for all, starting with coordinating services and programs that are operated and/or funded by county government. You have been assigned the task of delineating the marketing strategy for implementation of this promise. Discuss what growth strategies you would focus on for this marketing campaign in order to expand into new markets. Discuss the resources you would need to implement the marketing plan as it relates to the following: services you would include for your target market, how you would achieve seamlessness, and how you would promote organizing access.

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