Objective: Apply business research skills to gain a macro understanding of the selected industry.
Pick the industry of a firm relevant to you; ideally the industry of your employer. My industry is Beverage Industry such as (The Coca-Cola, PepsiCo, Inc, Nestlé S.A…. etc.). Identify and scan publicly available information to develop a preliminary understanding and profile of the industry.
See text chap. 4 (textbook name is below)
See examples provided in the attached files for your reference.
Submit a written industry overview citing at least 10 sources; approximately 2-3 single spaced pages. Bullet point and tabular formats encouraged.
Strategic Management: Planning for Domestic & Global Competition, 2015, by John A. Pearce, II, and Richard B. Robinson, Jr, Irwin/McGraw-Hill, 14th ed. ISBN 978007862510
This must be done in less than 48 hours max.
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