MRKT745 Internet Marketing
Individual Test #1
Action Plan Template
(State the overall strategy for your landing page optimization design. For example, briefly summarize the objectives for the landing page; identify some design philosophies/principles you adopted; specify primary and secondary conversions, etc.)(Hint: Think about the web design framework, the online user experience to strive for, etc.)
ACTION ITEM EXPECTED OUTCOME
In the action item column, specify a page element you used or changed. In the corresponding expected outcome column, specify what this particular page element will help achieve.
E.g., Added a Call to Action – BUY NOW – at the upper fold
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