BA 495 – Business Strategy
Instructions for Individual Writing Assignment
Each student will prepare and submit 4 one-page write-up assignments. The purpose of these write-ups is to allow students to practice applying strategy constructs in the readings to the client project & current events. You must pick one concept from the readings from that week (or the previous week) and write about its application to your client and a current business event.
Please follow the following instructions and format for each assignment:
· Pick one concept from our readings. You must choose a different topic for each assignment.
· In the first paragraph: define the concept(s) from the reading or class discussion IN YOUR OWN WORDS (do not quote the concept from the book or any source you use). Hint: by illustrating your definition with an example, it will demonstrate to me your understanding of the concept.
· Second paragraph: apply the concept(s) to your client, or class discussion(s). Make sure you focus on the strategic implications of how or why the concept(s) is/are relevant or not relevant to your application. Please include an example to illustrate your concept. It’s perfectly fine to determine that the concept doesn’t fit your client. If you do so, please explain why and provide examples. P11
· Third paragraph : apply the concept(s) to a current business issue in the news from the last 6 months. Make sure you focus on the strategic implications of how or why the concept(s) is/are relevant the current business event. In this paragraph, you must provide in-text citation of your news source.
· Fourth paragraph: For each assignment, you will use and apply one of the four UNST Business Goals to your client. For application of each of these UNST goals, I have provided some guiding questions (prompts) below to use in your write-up, these are suggestions so you can either follow them (or follow a few of them) or choose a different route. In either case, you must discuss the UNST goal effectively.
· Reference page: Cite the news source for the current business issue from 3rd paragraph
· Your writeup must be: 1 to 11/4 page, single spacing, 12 pt Times New Roman, 1-inch margins
· The UNST goals to be addressed in each write-up are as follows:
· Grading Scale and formatting:
· Format: 1 to 11/4 page, single spacing, 12 pt Times New Roman, 1-inch margins
· Grading: The assignments will be graded based on a 4 point grading scale. Points will be given based on the following point system:
· 1 point each for completion of the following tasks on the assignments:
· 1 point for defining a concept
· 1 point for applying to client
· 1 point for applying to business recent business issue & for proper citation (both in-text and reference/work cited page)
· 1 point for applying the relevant UNST goal
· Points will also be deducted for improper formatting, poor writing, etc
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