Innovation & Drive For Growth

1) Identify and discuss 6 changes at Flowers Foods (Tastykake) from 2016 to 2018. Refer to the Fact Sheets I provided.
For example, 2016 Sales $X vs 2018 Sales $Y

2) Identify and discuss 6 changes from the 2016 to 2019 Snack Food Industry.


Are Tastykake products Chips? Nuts? How does the report classify Tastykake products? What changes have occurred in this category?

3) How would you classify the sale and marketing of some snack food products:

ethical and legal,

ethical, but illegal,

unethical, but legal,

unethical and legal.

How would you classify the sale and marketing of Tastykake products?

What is the ethical dilemma? Imagine you are a consultant… what actions would you recommend to Tastykake executives?

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