How does an intermediary like MD International create value for the manufacturers who use it to sell medical equipment in foreign markets?

In 3 pages please answer these questions from the case “MD International”, Pages: 464-465. Text: “Global Business Today. Charles W.L. Hill.”

QUESTION 1: How does an intermediary like MD International create value for the manufacturers who use it to sell medical equipment in foreign markets? Why do they want to use MD International rather than export directly themselves?


QUESTION 2: What would it take for MD International to start exporting to other regions such as Asia or Europe? Given this, would you advise Al Merritt to continue his regional focus going forward, or to add other regions?

QUESTION 3: How important has government assistance been to MD International? Do you think helping firms like MD International represents good use of taxpayer money?

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