Healthcare Marketing And Strategy

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Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved.

Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature.
Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market.

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