Identify at least 3 basic segmentation strategies. Give an example of a company that has used each one. What specific strategic positioning choices do global marketers have? What is Country of Origin (COO) effects. How does COO influence consumers judgement and choices?
Please read the following articles and write a short essay:
Why You Aren’t Buying Venezuelan Chocolate (Links to an external site.)Links to an external site. (Links to an external site.) https://hbr.org/2010/12/why-you-arent-buying-venezuelan-chocolate
Examining world market segmentation and brand positioning.pdfPreview the document (Links to an external site.)
Country of Origin as Brand Element-2.pdf
Based on the above article(s) and guiding questions below, you are required to write an essay of at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors.
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