Evaluating an Organization’s Crowdsourcing Campaign.

Critical Thinking Assignment (100 Points)

Important! Read First
Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. (Note: This assignment is not a Milestone for the Portfolio Project, so you can choose either option.)

Option #1:
Evaluating an Organization’s Crowdsourcing Campaign

Write a 3-page paper (not including the required cover and reference pages) that defines crowdsourcing and explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, identify a company that has effectively used crowdsourcing and evaluate its crowdsourced campaign by answering the following questions:

What about the campaign was memorable and effective?
What ethical considerations needed to be part of the campaign?
What could have been improved? How?
Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find your sources. Your paper must be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.).

Review the rubric for this Critical Thinking assignment in the Module 6 Materials folder for specific grading criteria.

Option #2: Proposing a Crowdsourcing Campaign

Write a 3-page paper (not including cover and reference pages) that defines crowdsourcing and that explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, select an existing organization (or use the organization that you have selected for your Portfolio Project) and propose a way in which crowdsourcing could effectively be used to promote the organization’s brand, product, and/or services. Be creative – try to come up with something innovative!

In your paper, provide your rationale as to why the proposed crowdsourcing campaign would be memorable and how it utilizes effective social media strategies. Be sure to address any ethical concerns relating to your proposed campaign and include suggestions for how it could be improved.

Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources. Your paper must be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.).

Review the rubric for this Critical Thinking assignment in the Module 6 Materials folder for specific grading criteria.

Rubric
COM340 Mod 6 CT

COM340 Mod 6 CT

CRITERIA RATINGS PTS
This criterion is linked to a Learning OutcomeRequirements

10.0 to >8.0 pts
Meets Expectation

Includes all of the required components, as specified in the assignment.

8.0 to >6.0 pts
Approaches Expectation

Includes most of the required components, as specified in the assignment.

6.0 to >4.0 pts
Below Expectation

Includes some of the required components, as specified in the assignment.

4.0 to >0 pts
Limited Evidence

Includes few of the required components, as specified in the assignment.

10.0 pts

This criterion is linked to a Learning OutcomeContent

20.0 to >16.0 pts
Meets Expectation

Demonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources.

16.0 to >12.0 pts
Approaches Expectation

Some significant but not major errors or omissions in demonstration of knowledge.

12.0 to >8.0 pts
Below Expectation

Major errors or omissions in demonstration of knowledge.

8.0 to >0 pts
Limited Evidence

Fails to demonstrate knowledge of the materials.

20.0 pts

This criterion is linked to a Learning OutcomeCritical Analysis

30.0 to >24.0 pts
Meets Expectation

Provides a strong critical analysis and interpretation of the use of crowdsourcing campaigns using social media, and legal and ethical considerations.

24.0 to >18.0 pts
Approaches Expectation

Some significant but not major errors or omissions in analysis and interpretation.

18.0 to >12.0 pts
Below Expectation

Major errors or omissions in analysis and interpretation.

12.0 to >0 pts
Limited Evidence

Fails to provide critical analysis and interpretation of the information given.

30.0 pts

This criterion is linked to a Learning OutcomeProblem Solving

10.0 to >8.0 pts
Meets Expectation

Demonstrates strong or adequate thought and insight in problem solving to utilize social media strategies to improve a crowdsourcing campaign.

8.0 to >6.0 pts
Approaches Expectation

Some significant but not major errors or omissions in problem solving.

6.0 to >4.0 pts
Below Expectation

Major errors or omissions in problem solving.

4.0 to >0 pts
Limited Evidence

Fails to demonstrate problem solving.

10.0 pts

This criterion is linked to a Learning OutcomeSources / Examples

10.0 to >8.0 pts
Meets Expectation

Sources or examples meet required criteria and are well chosen to provide substance and perspectives on the issue under examination.

8.0 to >6.0 pts
Approaches Expectation

Sources or examples meet required criteria but are less‐than adequately chosen to provide substance and perspectives on the issue under examination.

6.0 to >4.0 pts
Below Expectation

Sources or examples meet required criteria and are poorly chosen to provide substance and perspectives on the issue under examination.

4.0 to >0 pts
Limited Evidence

Source or example selection and integration of knowledge from the course is clearly deficient.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar, and style.

10.0 to >8.0 pts
Meets Expectation

Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling.

8.0 to >6.0 pts
Approaches Expectation

Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling.

6.0 to >4.0 pts
Below Expectation

Project is poorly organized; does not follow proper paper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling.

4.0 to >0 pts
Limited Evidence

Project is not organized or well written, and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style

10.0 to >8.0 pts
Meets Expectation

Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error.

8.0 to >6.0 pts
Approaches Expectation

Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors.

6.0 to >4.0 pts
Below Expectation

Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors.

4.0 to >0 pts
Limited Evidence

Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors.

10.0 pts

Total Points: 100.0

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