Electronic Commerce Strategies-Assignment Solution


Please read the
Wall Street Journal
case study as posted onto the Moodle site.
Open up a new single Word document.
Type your name and student no. at the start of the word document.
Read the case study posted on Moodle: in the Assessment area.
Answer all 4 questions relating to the case study. The questions are posted on this document (below) case study. Each question is worth 10 marks each.
Type your case study responses into the Word document.

Type Q1; Q2: Q3; Q4.
Do not write out the full question.

No introduction or conclusion is needed.

Use ‘standard’ formatting settings: 12-point font, Times New Roman, 1.5 spacing, standard margins.

The word limit for each question is approx. 380 words (max. words in total: 1500 words).

References: A minimum of 4 references for the total Use the Harvard or APA referencing method.

Submit your case study response document onto Turnitin in Moodle – well before the due date.

Late case study submissions will not be marked and will be treated as not submitted.

If you are unable to submit your case study response by the due time, or experience significant issues hindering case study completion, please email the Unit Convenor immediately.


Q1. What were Wall Street Journal’s objectives in redesigning its e-commerce presence?

Q2. What considerations unique to the newspaper business were involved?

Q3. What did Wall Street Journal do to meet the needs of mobile device users?

Q4. What advantages do pure digital news sites have over print newspapers? What advantages traditional newspapers have over pure digital news sites?

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