Donna Dubinsky & Apple Computer Case Questions:

Segment 1: July 1981 to fall 1984 (Donna’s first three years at Apple – before the JIT idea surfaced)

1.What are her apparent strengths and weaknesses during this time period?

Segment 2: September 1984 and beyond

2.How did Dubinsky react to the initial JIT idea? How did she respond to the growing interest in the JIT proposal? Why?

3.What do you think Donna should have done differently?

Consider: (1) Her reaction to Jobs’ criticism of the current distribution system (2) the period between Jobs’ initial JIT idea and the strategy review meeting in December 1984 and (3) the task force proceedings

4.What do you think others (Campbell, Weaver, Jobs, Coleman) should have done differently during the above time periods?

5.Consider the confrontation between Dubinsky and Sculley at the executive leadership experience session at Pajaro.Why did she do it?What do you think of her approach?

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