Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

Answer the two questions below

  1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3
  1. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4

250 word minimum, cite references in APA, USE the respective chapters listed in the questions to the attached book by Tanner to answer the questions.

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