Guidelines: 600 – 800 words.
In developing ideas to support Value Proposition Design a variety of tools are at our disposal. Select and carefully define three creativity techniques for generating ideas. What are the characteristics of each technique? Describe the conditions under which each is appropriate. What are the advantages and disadvantages or risks of each technique? What are the expected benefits and outcomes for each technique? Discuss fully, using one different, specific example to illustrate each of your three chosen creativity techniques.
Your specific examples must come from our text readings, instructor slides, course videos, course assignments, and your work so far on the Case Team Analysis and the Lean Development Project (LDP). Each specific example must come from a different source. Cite references as necessary.
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