Case Analysis.

Overview
You will put what you have learned up to this point towards analyzing a real-world problem and then communicating your analysis and recommendations.

Directions
Read the assigned case from the text
Respond to all the questions associated with the case.
Prepare responses to the corresponding questions in essay/report format (word document). Be sure to number each response.
Respond in approximately 1-2 paragraphs per question.
The entire paper should be 2-3 pages in length, with no more than 1.5 spacing.
All cited material must include both internal citations and a complete reference list at the end of the paper.
Marketing Excellence Case
Toyota (pp. 396-397)
Rubric
Case Analysis

Case Analysis

CRITERIA RATINGS PTS
This criterion is linked to a Learning OutcomeContent

60.0 to >53.4 pts
Excellent

The student provides a substantive response and demonstrated understanding of each question; in at least 2-3 paragraphs per question.

53.4 to >47.4 pts
Above Expectations

The student gives an accurate response and demonstrated understanding of each question; in at least 2-3 paragraphs per question.

47.4 to >41.4 pts
Meets Expectations

The student provides a response and demonstrated understanding to each question; in at least 1-2 paragraphs per question.

41.4 to >35.4 pts
Does Not Meet Expectations

The student provides a response to each question; in at least 1 paragraph per question.

35.4 to >0 pts
Insufficient

The student provides a response to each question; in at least 1 paragraph per question. But the elements are not covered.

60.0 pts

This criterion is linked to a Learning OutcomeFormat

20.0 to >17.8 pts
Excellent

Student includes title page, internal citations, a complete reference list are provided and follows APA format. Response demonstrates professional writing skills and does not include errors. Report meets page minimum-exceeds 2 pages.

17.8 to >15.8 pts
Above Expectations

Student includes title page, internal citations, a complete reference list are provided and follows APA format. Response demonstrates professional writing skills and does not include errors. Report meets page minimum-exceeds 2 pages.

15.8 to >13.8 pts
Meets Expectations

Student includes most elements of the following: title page, internal citations, a complete reference list/APA format, professional writing skills, minimal errors, 2 page minimum.

13.8 to >11.8 pts
Does Not Meet Expectations

Student includes some elements of the following: title page, internal citations, a complete reference list/APA format, professional writing skills, minimal errors, 2 page minimum. 10.0 pts

11.8 to >0 pts
Insufficient

Student includes very few of the following elements: title page, internal citations, a complete reference list/APA format, professional writing skills, minimal errors, does not meet the 2 page minimum.

20.0 pts

Total Points: 80.0

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