Growing any type of business can be difficult in the face of managing your costs that seem to increase year after year. As a result, a keen focus is put on being as efficient as possible operationally and creating long-term loyal customers in the process. This can often times be even more challenging for an online retail business that sees hyper-competition and which customers have many alternatives if they are not satisfied with any respective online retailer in particular.
In order to get a better look into this; you will be reading a case study, on page 352 – 353 of our ebook, that focuses on a company called Zappos®. They are known for having developed extreme customer loyalty and the streamlining of their operations has resulted in a very high level of efficiency in their business. Once you read the Real-World Case on this Company, and complete your additional outside research, address the following questions: (please note the questions here are slightly different than those in the ebook and you should only address the questions that follow here.)
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