Business Plan Development: SWOT Analysis

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Business Plan Development: SWOT Analysis

Burnout refers to job-related stress within the working environment. Burnouts are increasingly dominating headlines in most health debates due to its prevalence among nurses, particularly in the intensive care unit. Also, the healthcare sector has recorded the highest number of burnout levels because of the demanding nature of the industry. This PICO question will explore a SWOT analysis to determine burnout levels in ICU nurses to manage awareness and reduce workload.

Strengths and Weaknesses

           Creating management awareness and reducing workload will significantly result in a decline in burnouts among nurses in the ICU. A reduced level of burnout will decrease the number of medical errors in healthcare facilities while also improving the quality of patients’ care. Burnouts can be reduced in hospitals by adopting new technologies like laser surgery in the operation room that will reduce the workload on nurses. The latest technologies can be successfully implemented by involving them in a support role of operations in the pilot phase. There are inherent weaknesses in implementing new technologies in the surgery room and creating management awareness (Berkowitz, 2017). The hospital should consider if it has the necessary resources to facilitate its implementation. Similarly, the labor to operate the new machinery may also be a challenge. Capital required in procuring, implementing, and the modern method of surgery may also be a weakness in realizing its full potential.

Opportunities and Threats

Threats to establishing the new system may include factors such as the market share. The healthcare facility should conduct a comprehensive analysis of its target market based on pricing models of the product, promotion, and place. The pricing should give special attention to competitors. New technologies come with new opportunities. The recently launched laser surgery process should be able to increase the healthcare facility’s reach in delivering care to patients. The hospital can anticipate its market share and implement the system according to the statistics of customers.

Developing a business plan requires an accurate assessment of the market. The healthcare facility should use a SWOT analysis to target patients. They should then proceed to deliver quality care while also clocking in profits. A well-implemented plan will help the hospital solve the problem of burnouts by reducing the workload on nurses with the new technology.

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