BUS/475: Balanced Scorecard

Use the organization you chose in Week 1 as a resource for this assignment.

Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.

Financial Objectives


Targets: Timeline/ Metrics

Increase market share Total Revenue Increase 5% in first year
Customer Objectives


Targets: Timeline/ Metrics

Increase customer value Increase profit contribution per customer Increase 5% in first year
Internal Business

Process Objectives


Targets: Timeline/ Metrics

Decrease lead times for new contract implementation Project implementation time frames Decrease time by 3% in first year
Learning and Growth Objectives


Targets: Timeline/ Metrics

Decrease employee turnover Facilitate regular training and opportunities for development Reduce by 4% in first year
Below, explain in 350-525 words:

why these objectives are appropriate for the project.
why these metrics and timelines are appropriate for your strategic plan.

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